Every year, there are new food trends. Many of these food trends end up being popularized by major fast food chains around the country. In 2019, there have been many companies and restaurants who have introduced healthier food options, especially many plant-based food options.
Another way that many fast-food chains make headlines with their menu items is by doing outrageous, controversial and over the top. Arby’s is the latest fast-food chain to make headlines for their newest menu item. And in a true controversial move, they are providing a carrot, but this one is made entirely of meat.
Jim Taylor, Arby’s chief marketing officer said that “Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat. We want to continue to innovate in the space of meat craft that never existed before in ways that are surprising and delicious and exceed the expectations of what you can get through a drive-thru.”
Dubbed the “Marrot,” this meat inspired carrot is made of turkey breast sliced into the shape of a carrot. It has then been glazed over and styled to look exactly like a full carrot, complete with the green stem. According to Arby’s, a Marrot has 70% of the recommended daily dose of vitamin A and more than 30 grams of protein.
Arby’s is the second fast-food chain which is developing its own meat inspired vegetables. Until now, Beyond Meat and Impossible Foods were the two companies which have released plant-based meat which tastes like real meat. Now Arby’s is joining the race along with tex-mex chain Taco Bell. Impossible Whoppers are currently being sold by Burger King, and even McDonald’s is testing plant-based meats in test markets.
There is currently no official retail price on the marrot, or an idea of how long these marrots will be available and in what markets.